Globalization,
it is a trend of most international companies, for those to expand their business, and the marketing share in order to increase the profit. At the past, maybe just 10 or 20 years before, companies just focus their own business on their home country. the target group of people is few. But now, such as the Apple iPhone, they are rather sell it to the whole world than only in one country. And in the case, we can see that the CHANGE inside. It is also an example for the existing paradigm shift. And we can see one more example, the McDonald. McDonald initially is a local American Restaurant, they are not well-known at the beginning. But after the McDonlad Brothers over control the business, they knew the importance of worldwide expansion. As a result, McDonald become one the Most popular Business in the world. For the future, Gobalization will be the necessary step for all companies to expand their business.
